GoDigital unite industry leaders in expo



The Manila Times


Entertainment & Lifestyle

SINCE its inception, GoDigital Pilipinas has championed digital literacy and has worked to inspire Filipinos to join the digital transformation era. Committed to the mission of building a highly digitalized Philippines, the organization mounted the first-ever “Cashless Expo 2023” at the World Trade Center in Pasay City. “The organizers and stakeholders from both the public and private sectors joined together in order to create awareness and boost the Filipino consumer’s confidence in exploring the world of digital transactions and understanding its countless advantages. Thus, we also consider the event a celebration in digital progress and innovation,” explained executive director Mishy Co. The 3-day expo — supported by the Department of Trade and Industry (DTI), the Department of Agriculture (DA), and the Bangko Sentral ng Pilipinas (BSP) — also had the backing of hundreds of exhibitors supporting the cashless movement, including farmers and SMEs. The event also showcased a “one-stop bazaar” where shoppers can experience the best of the Philippines from all regions at affordable prices. Exhibitors also accepted digital payment methods such as cash transfers via digital banks, ewallets, and debit/credit cards in the hopes of encouraging more consumers and merchants to feel at ease and secure in shifting to digital payment transactions. “In fact, two of the leading fintech companies, Maya and GCash, united in this event to support our mission,” says Co. Attendees were treated to an array of engaging talks and insightful learning sessions curated by the stakeholders from both public and private sectors. “We conceptualized the event as a platform for consumers to experience first-hand the ease and advantage of doing digital transactions and for the market to develop a profound appreciation for going cashless,” said Co. “We are all united in these key messaging pillars: digital transformation is the key to propelling economic growth and prosperity; digital transactions are both convenient and secure; and Switching to digital payments reduces the cost associated with producing and managing physical currency, thereby fostering financial stability and sustainability,” Co ended.