The Manila Times

Puregold urges next president to support micro firms

THE incoming administration is being urged to strengthen and expand training for micro enterprises for them to grow and make their businesses stable.

In a press conference on Thursday, Puregold Price Club Inc. Vice President for Operations Antonio de Los Santos said the next administration should invest more in educating micro, small and medium enterprises, especially the sari-sari (variety) store owners, on how to start their businesses properly and how to sustain their venture.

“They have very good aspirations and objectives when they open sari-sari stores. However, there is a need to educate them on financial literacy, on ways of managing your inventories and making sure that you understand how to run your business. Those are the training they need so they can expand and sustain their business,” de Los Santos added.

After two years in hiatus due to pandemic-related restrictions, Puregold is holding Tindahan ni Aling Puring Convention from May 19 to 21 at the World Trade Center in Pasay City.

This annual convention for sarisari store owners offers large discounts for Aling Puring members.

Despite the pandemic, Puregold was able to grow its Aling Puring membership by 15 percent — from 575,000 members at end-2020 to 660,000 members at end-2021.

De Los Santos said many Filipinos who were displaced from their jobs during the pandemic have ventured into livelihood activities like opening sari-sari stores. Aling Puring recruiters were also able to reach out to these new players.

He added that there is still a big opportunity in the market as there are around 1.2 million sari-sari stores across the country.

He said Puregold is still eyeing to tap all these sari-sari stores to be a Tindahan ni Aling Puring. PNA

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2022-05-21T07:00:00.0000000Z

2022-05-21T07:00:00.0000000Z

https://manilatimes.pressreader.com/article/281848647212811

The Manila Times